Selling online, in addition to knowing marketing and management, there are also legal requirements that entrepreneurs should be aware of to prevent legal problems in the future. Here is important information about the law for online store entrepreneurs.
1. Laws related to entrepreneurs and online stores
E-Commerce Registration : Entrepreneurs who earn income from online sales should register their business with the Department of Business Development to give their business a legal status, which will enhance their credibility and prevent them from being investigated and fined by government agencies.
Taxation : Online store operators are required to file and pay taxes based on their annual income, which may include Value Added Tax (VAT) if income exceeds a certain threshold. Additionally, issuing proper receipts or tax invoices will help your business be transparent and comply with tax laws.
2. Laws related to the product
Product Standards Requirements : Products sold in online stores, especially risky products such as dietary supplements, cosmetics, or electrical appliances, must be certified by relevant agencies such as the FDA or the Thai Industrial Standards Institute (TISI) to prevent the sale of products that may be harmful to consumers.
Product Safety Law : This law covers products that pose a risk to the health or safety of consumers. If a product is unsafe and causes harm to consumers, the seller may be held legally liable.
3. Laws related to advertising
Advertising regulations : Advertisements must not be exaggerated or provide false information about the product, such as advertising beyond its properties, stating that the product is accepted or has received awards when it has not been confirmed by relevant agencies, which may deceive consumers and violate consumer protection laws.
Advertisement of prohibited products : Business operators must be careful not to advertise and sell products that are prohibited by law, such as copyright infringement products, drugs, or products that are not approved by the FDA, because advertising and selling illegal products may lead to fines or legal action.
4. Consumer Fraud Prevention Act
Product Guarantee and Refund : Sellers should have clear return, refund and warranty policies to ensure consumer confidence and prevent complaints. Under consumer protection laws, consumers have the right to receive products that match the advertised description.
Personal Data Protection Act (PDPA) : Sellers must comply with the Personal Data Protection Act (PDPA) to maintain the security of customer data. Unauthorized use of personal data is prohibited and measures should be taken to protect data from leakage.
Selling online requires not only good products and marketing, but also complying with relevant laws will enhance the credibility of the business and reduce the risk of legal violations.
For entrepreneurs who want to start selling online confidently in every step and in accordance with the law, iACC Professional services are ready to provide advice on taxes, accounting and related document management. We focus on providing clear, transparent services that meet the needs of your business.